Submitted by: Nick Rathman at 04/12/06
Under the terms of the aggreement, Double Fusion will be the exclusive North American and European representative for integrated in-game advertising on various 2K and 2K Sports titles through the year 2007 and 2008.
"Our titles offer a range of advertising and marketing possibilities for leading and niche brands, so working with a company that can effectively sell both dynamic and integrated opportunities was key to our decision," says Steve Glickstein, 2K's Vice President of Sales and Licensing. "Double Fusion's sales team immediately provides 2K with the advertising agency connections on Madison Avenue and the scale necessary to tap into the opportunities inherent in many of our games."
In-game advertising will not only take place online. The advertisments will be displayed wether you are offline or online, and there also may be dynamic advertisments. Even going so far as to integrate ads within the games main storyline.
Is this a good thing? Will ads take over video games like they have movies, TV and the internet? Im sure most of you (including myself) would say no. After all, who wants Victorias Secret being a part of a sports games storyline. I know I don't.
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yay, that's all we need, more adverting in games!!
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